Jun 27, 2023
Generative AI has gripped our imaginations and holds untold potential, but where do we go from here? Chris Howard, Gartner’s Global Chief of Research, is back with new insights from our video series, Top of Mind. He explores how humans relate to machines and why language itself is the key technology that underpins our...
Jun 13, 2023
In Gartner’s most recent CMO Spend and Strategy Survey, 75% of marketing leaders said they feel pressured to do more with fewer resources. With economic headwinds, the rise of generative AI and a new focus on marginal growth, many CMOs and their teams are taking on increased responsibilities to show their value. But...